Proprietary system font built explicitly for high-resolution digital screens.
Use pure white text on a deep black background or vice versa. Avoid distracting gradients or busy background images.
. You may still see it in older templates or historical presentation archives
Apple’s hardware design is defined by symmetry, rounded corners, and precise geometry. Avenir mirrors this. Its circular bowls and perfectly straight stems align with the aesthetic of the devices being shown on the slide. When an image of an iPhone is placed next to Avenir text, the hardware and the typography feel like parts of the same object. There is no visual friction. what font does apple use in their keynote presentations
, a custom, neo-grotesque sans-serif typeface designed in-house to ensure maximum legibility across digital screens. While the company has a long history of shifting typefaces, San Francisco has been the standard for its events, software, and marketing since 2015. The Current Standard: San Francisco (SF)
: The modern, neutral, sans-serif system font used in today's Keynotes for its "friendly" and "consistent" typographic voice Myriad Pro
If you have ever watched an Apple Event, you might wonder: Its circular bowls and perfectly straight stems align
| Keynote Year | Primary Font | Weights observed | |--------------|--------------|------------------| | 2014 | Helvetica Neue | UltraLight, Thin | | 2016 | Helvetica Neue / SF Pro transition | Light, Regular | | 2018 – 2024 | San Francisco (SF Pro) | Heavy (titles), Medium, Regular (body) |
Suggesting (like "Magic Move") to mimic their transitions.
A version of the font designed specifically for the Apple Watch, featuring flatter sides for better spacing in tight spaces. sweeping slide titles
Apple uses – much tighter than default settings (usually 1.2–1.4).
Example slide text styles (suggested):
: SF Pro automatically shifts tracking and letter spacing depending on the font size. The "Display" variant features tighter spacing for bold, sweeping slide titles, while the "Text" variant opens up gaps between characters to keep body paragraphs legible from the back of an auditorium.