In 2021, the digital streaming landscape in India saw significant growth, with platforms like Ullu expanding their library of original Hindi web series. During this year, the platform focused on a variety of genres, including crime thrillers, dramas, and anthologies designed for adult audiences. Notable 2021 Releases
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Ullu entered the Indian streaming market with a clear strategy: targeting semi-urban and rural audiences with bold, taboo-breaking narratives. In 2021, the platform released an aggressive slate of weekly content that dominated search trends. In 2021, the digital streaming landscape in India
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: A thriller following a young man (played by Randeep Rai) who becomes the prime suspect in a high-profile murder.
: A long-running anthology series known for its provocative themes and unique storylines in each episode.
It proved that low-to-medium budget series could compete with massive Bollywood-backed OTT productions in terms of pure viewership numbers and engagement.