Suby emphasizes that you must stop spending your time on low-value tasks. He divides business activities into two categories:
In Suby's framework, the sales conversation is a diagnostic tool. You must uncover the specific frustrations the prospect is facing and then tailor your solution as the specific "cure" for that pain. This shifts the dynamic from a traditional buyer-seller transaction to a partnership where the prospect feels heard and understood, making the sale a natural, logical conclusion rather than a high-pressure event.
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By running ads directly to an HVCO rather than a sales pitch, you radically lower your cost-per-lead (CPL) and rapidly build a massive email subscriber list. Phase 3: The 8-Phase Secret Selling System Suby emphasizes that you must stop spending your
To be direct and helpful:
Scale your winning campaigns using paid advertising platforms like Google, Facebook, and Instagram. This shifts the dynamic from a traditional buyer-seller
You cannot sell to everyone. Suby introduces the concept of the . You must look past generic demographics (age, location) and dig into psychographics: What keeps them awake at night, staring at the ceiling? What are their secret fears, frustrations, and desires? What do they truly want to achieve? Phase 2: Create the Ultimate Bait (HVCO)
To scale rapidly, your marketing must target the 97% who are not buying right now. By educating them early, you position your brand as the trusted authority when they finally reach the buying stage. Phase 2: Create Your Dream Buyer Avatar
