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Early in 2023, Chloee Mae turned down a six-figure flat fee from a fast-fashion giant. Instead, she accepted an equity stake in a direct-to-consumer (DTC) loungewear startup. This was a risky move, but it paid off. By Q3 of 2023, the brand saw a 300% increase in referral traffic from her affiliate codes.

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In a move that surprised industry skeptics who often view influencers as studio creations, Mae took her show on the road. 2023 saw her embarking on her debut headline tour. The pressure

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The year 2023 was a significant period of growth and professional transition for Chloee Mae (often known online as @wheretochlo

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: As a singer-songwriter, she released music such as the cover "Ghost" (October 2023), blending folk and pop influences derived from her background in Austin and Salt Lake City.