The agency threatened legal action against the spreaders of the rumor, and the "scandal" dissipated as quickly as it started. 3. Cultural Misunderstandings and "Nudity"
Watch updates and clips regarding Jun Ji Hyun's recent professional activities and the clarification of past rumors:
Although international fans defended Jun Ji-hyun by emphasizing that she was an actress merely delivering a fictional script, the backlash severely impacted her commercial standing in the Chinese market: Jun Ji-hyun: K-drama Tempest draws nationalist ire in China Jun Ji Hyun Sex Scandal
Major luxury brands, including Louis Vuitton , La Mer , and Piaget , reportedly removed promotional materials featuring Jun from Chinese platforms to avoid backlash. Clarifications on Past Rumors
Sensationalist YouTube channels claimed she was separating from her husband, Choi Joon-hyuk. These claims were swiftly and legally debunked by her agency, Culture Depot, and her husband personally mocked the rumors on social media. Maintaining a "Teflon" Image The agency threatened legal action against the spreaders
A YouTube channel (Garo Sero Institute) claimed Jun and her husband, CEO Choi Joon Hyuk, were living apart due to his alleged affair. Her agency denied the "entirely baseless" claims, and her husband responded humorously on social media to confirm they were still together.
Jun Ji-hyun is Korea’s rom-com queen. Her chemistry with male leads has defined K-drama and K-film romance for two decades. Her agency denied the "entirely baseless" claims, and
Depicting the modern Chinese city of Dalian as a rundown shantytown (which sharp-eyed viewers noted was actually filmed using an old industrial neighborhood in Hong Kong). Having villainous characters speak Mandarin Chinese.
: Scenes depicting antagonists speaking Mandarin and a character stepping on a carpet with a star pattern reminiscent of the Chinese flag further fueled public anger. Commercial Fallout and Brand Closures
: She is set to star in the film Colony , which is expected to be released in May 2026.