One of Settle's most famous teachings is about writing copy so urgent and compelling that your subscribers feel they have to read it. He provides real-life examples of how to craft emails that create this level of engagement, turning lukewarm leads into hot buyers.
At the heart of Ben Settle's empire is his flagship monthly newsletter, . This is a physical newsletter mailed to subscribers and has a unique reputation:
The Email Players 1-15 Portable package is a collection of 15 email marketing templates, along with a range of supporting materials and resources. These templates are designed to help marketers create high-performing email campaigns that engage, persuade, and convert their target audience. ben settle email players 1 15 portable
Ben
Reading one issue before a writing session to instantly break through writer's block and adopt a high-energy, persuasive tone. How to Apply the Core Lessons Today One of Settle's most famous teachings is about
While the Email Players newsletter costs $97/month and is strictly offline (paper and ink), these early issues contain the core "Settle-isms" that most modern copywriters now take for granted:
Daily emails keep your brand at the absolute top-of-mind. When a subscriber is finally ready to buy, you are the only option they remember. 4. Psychological Triggers in Early Email Players This is a physical newsletter mailed to subscribers
You don't need the physical archives on your shelf to start using these secrets today. Begin with these three actionable steps:
Decoding Ben Settle’s Email Players Issues 1–15 Portable: The Ultimate Offline Copywriting Masterclass
Settle is a master of building a "tribe" by taking a strong, often controversial stance. He has taught how to use personality-driven emails to attract your ideal customers and (perhaps more importantly) repel those who wouldn't be a good fit. This creates a tighter, more loyal audience that trusts your recommendations implicitly.